Digital Marketing & Marketing Automation Manager (PPC Expert)

Houston, TX
Full Time
Marketing
Mid Level

About the Role

Natran Green Pest Control is seeking a highly skilled Growth Marketing Manager with deep expertise in PPC lead generation and email/SMS automation. This position is ideal for a strategic, data-driven marketer who thrives in a high-performance environment, owns their KPIs, and is passionate about mission-driven brands.

If you love PPC, automation, conversion funnels, and building campaigns that deliver real ROI — this is your role.

DUTIES AND RESPONSIBILITIES

Strategic Planning

  • Develop and oversee multi-channel marketing strategies that support organizational objectives, drive customer acquisition, and enhance brand visibility.

PPC MANAGEMENT (CORE REQUIREMENT)

  • Own all PPC and paid lead-generation channels (Google Ads, Yelp, Thumbtack, Baton, Best Picks, elocal, etc.).
  • Manage and optimize budgets, bids, targeting, keywords, creatives, and landing-page performance.
  • Continuously test, optimize, and scale campaigns with a strict focus on ROI, CPL, and conversion rate.
  • Deliver weekly KPI reporting with insights and corrective actions.

EMAIL & SMS MARKETING AUTOMATION (CORE REQUIREMENT)

  • Build, launch, and optimize automated email and SMS workflows in HubSpot (or equivalent).
  • Manage segmentation, A/B testing, delivery optimization, nurture sequences, and lifecycle communication.
  • Monitor and report on engagement, conversions, and revenue influence from all campaigns.

Directory & Listing Optimization

  • Maintain and optimize directory profiles, including Google Business Profile, Yelp, Thumbtack, Baton, Best Picks, elocal, etc. 
  • Ensure accuracy, consistency, and reputation management across platforms.

Content Creation & Asset Development

  • Develop brand-aligned content for website pages, landing pages, blogs, flyers, publications, PR pieces, community ads, and print materials.
  • Work cross-functionally to ensure messaging is consistent across all channels.

Lead Management, Reporting & Analytics

  • Track leads across the full customer journey.
  • Identify funnel gaps, recommend improvements, and implement optimizations to increase conversion rates.
  • Monitor all KPIs across PPC, email, website performance, directories, and funnels.
  • Present weekly, monthly and quarterly performance reports with actionable insights and opportunities.

Collaboration & Compliance 

  • Partner with cross-department leaders to align marketing initiatives with operational and business goals.
  • Ensure all marketing efforts adhere to Natran brand guidelines and any applicable industry regulations.
OVERSIGHT OF OUTSOURCED MARKETING PARTNERS
Supervisory Responsibilities
  • Direct and provide feedback to external marketing teams, agencies, freelancers, or content partners.
  • Ensure outsourced work meets brand standards, supports strategic objectives, and delivers measurable results.
    Oversight Partner Management Include:
  • Social Media: Management of organic and paid social campaigns.
  • Website Management: Ensure website updates, SEO optimizations, chatbot functionality, and UX enhancements.
  • SEO & AEO Oversight: Strategies to boost rankings, traffic, and performance across search engines and AI-powered search (LLM search). Includes, but is not limited to, reviewing blogs, press releases, content, etc. 
  • Visual Asset Production: Photography and videography oversight for marketing assets.
     

EDUCATION & EXPERIENCE REQUIREMENTS

  • Minimum 3 years of direct, hands-on PPC management across Google Ads and/or lead-gen platforms.
  • Minimum 3 years of experience in HubSpot (or equivalent marketing automation platform).
  • Proven success managing six-figure annual PPC budgets with measurable ROI improvements.
  • Demonstrated experience creating and optimizing landing pages and funnels.
  • Strong working knowledge of Google Analytics, Google Ads, Canva, WordPress (or similar CMS tools).
  • Track record of developing strategies that increase brand awareness, market presence, and revenue growth.
     

KNOWLEDGE, SKILLS, & ABILITIES

  • Expert-level understanding of PPC, paid lead generation, and digital performance marketing.
  • Strong knowledge of email/SMS automation, segmentation, nurture strategies, and conversion optimization.
  • Proficiency with Adobe Creative Suite, Canva, or similar design tools.
  • Excellent analytical ability with the skill to turn data into insights and recommendations.
  • Strong project management, prioritization, and organizational skills.
  • Outstanding verbal and written communication skills.
  • High creativity with meticulous attention to detail.
  • Knowledge of the green industry and sustainability principles is a plus.
     

WORK ENVIRONMENT

  • Hybrid: remote work with required on-site collaboration.
  • Must maintain clear and consistent communication with internal teams and supervisors.

Why Join Natran?

Natran is a values-driven company committed to environmental responsibility, customer trust, and community impact. You will play a major role in shaping how our brand grows, communicates, and connects with customers — and you’ll see your work make a real difference.

Compensation & Perks

  • Salary: $55,000 – 75,000 per year
  • Health, vision, dental, and life insurance benefits
  • PTO &  paid holidays
  • 401 K
  • Flexible schedules
  • Employee discounts 
  • We love building our culture. We host quarterly team events around the city!

Please Note

To be considered for this position, you MUST complete our survey.  The link to complete the survey is https://www.ondemandassessment.com/o/JB-H3SUBSDWH/landing and this link will also be sent to your email address.  

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